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Affiliate Marketing in India
Poised for Rapid Growth

13/11/23

By:

Dan O'Connor

Rapid growth in India driven by the increasing popularity of e-commerce and social media.

The affiliate marketing industry in India is poised for rapid growth in the coming years, driven by the increasing popularity of e-commerce and social media.


According to a recent report by the Indian Institute of eCommerce, the affiliate marketing industry in India is expected to reach a value of $835 million by 2025, up from $350 million in 2022.

The growth of the affiliate marketing industry in India is being attributed to a number of factors, including:

  • The increasing popularity of e-commerce in India. E-commerce sales in India are expected to reach $120 billion by 2025, up from $55 billion in 2022. This growth is creating new opportunities for affiliate marketers to earn commissions.

  • The rising number of social media users in India. India has the second-largest number of social media users in the world, with over 500 million users. This large and growing social media audience presents a significant opportunity for affiliate marketers to reach and engage with potential customers.

  • The growing awareness of affiliate marketing among Indian businesses. More and more Indian businesses are recognizing the benefits of affiliate marketing.

Affiliate Flash’s Take:


If affiliates have not already begun to take note of India as a true up-and-comer in the industry, maybe it’s time to investigate more. A rising tide lifts all boats, and another rapidly growing GEO is good for affiliate marketers worldwide for a number of reasons:

  • More opportunities to earn commissions.

  • Higher commissions.

  • Access to a larger audience.

  • Increased credibility and trust.

Like what you read? There’s plenty more where that came from. Check out our Editorials or Latest News stories so you don’t just stay informed, you stay ahead!

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