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Can Google Detected
AI Generated Content?



Dan O'Connor

How good are Google algorithms at recognising when you use generative AI for your content?

AI is already being used to write so much of the content we take in. Early in the week we covered whether using AI-generated content can negatively affect your SEO score, and all indications point to that it can, but how good is Google at identifying which is AI-generated and which is human?

Google employs a variety of algorithms and techniques to distinguish between AI-generated and human-generated content. These methods include:

  1. Analyzing language patterns: AI-generated content often exhibits distinct language patterns, such as repetitive language, lack of coherence, or unnatural sentence structure. Google's algorithms can detect these patterns and raise flags for further scrutiny.

  2. Evaluating grammatical correctness: AI models can still make grammatical errors, especially when dealing with complex syntax or specialized topics. Google's algorithms can identify these errors and suggest potential improvements.

  3. Compared with human-written content: Google has access to a vast library of human-written text, which allows it to compare AI-generated content to known patterns of human writing. If the content deviates significantly from these patterns, it may be flagged as AI-generated.

  4. Source and context evaluation: Google also considers the source and context of the content. If the content is published on a website with a history of using AI-generated content or if it lacks credibility or authoritative sources, it may be more likely to be flagged.

  5. Machine learning algorithms: Google employs advanced machine learning algorithms that can learn to identify AI-generated content from patterns and features that may not be immediately apparent to humans.

Google's ability to detect AI-generated content is improving. They are in a constant state of adapting and refining to keep up with the AI boom and serve their users better. While some AI models are capable of producing content that is indistinguishable from human-written text, the algorithms are becoming more sophisticated at detecting these subtle differences by the day.

Here is an example of how Google's algorithms might detect AI-generated content:

  • A website publishes an article about the latest advancements in artificial intelligence. The article is written in a clear and concise style, but the sentence structure is repetitive and the language is somewhat unnatural. Google's algorithms might flag this article as AI-generated based on these language patterns.

  • Another website publishes a product review of a new smartphone. The review is full of positive adjectives and superlatives, but it lacks any specific details about the phone's features or performance. Google's algorithms might also flag this review as AI-generated based on its lack of substance and authenticity.

Affiliate Flash’s Take:

It is important to note that Google's algorithms are not perfect, and there may be cases where AI-generated content is not detected. However, as AI technologies continue to develop, Google's ability to detect AI-generated content is likely to improve further.

One important actionable point to remember is to add specificity to any AI content you are using. As explained above, AI content lacks specific and situational language, details, names and particulars.

If you are using generative AI to help you write content, make sure to add as many specific details yourself as possible. The more detailed and specific the content is, the higher it is likely to rank.

As we’ve said before, a good rule of thumb is to use AI as a helpful tool instead of the answer. If you want to score highly in the Google ranking, you’ll still need mostly human input in your finished product.

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