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Gen Z Ditching
Google For Reddit

24/06/24

By:

Dan O'Connor

Gen Z ditches Google, embraces Reddit for product searches: Trust and community win over algorithms.

Move over Google, there's a new sheriff in town when it comes to Gen Z product searches. 


A recent study by Reddit itself (https://web.swipeinsight.app/posts/how-search-marketers-can-keep-up-with-gen-z-reddit-report-7746) reveals a seismic shift in how younger consumers discover products.


Why the switch? Gen Z is wary of traditional search results, often filled with ads and potentially biased algorithms. Reddit, on the other hand, thrives on community-driven content. Users upvote honest reviews and discussions, creating a more authentic and trustworthy platform for product research.


"Real people, real experiences" seems to be the motto.  Gen Z can delve into subreddits dedicated to their specific interests, getting targeted recommendations from users who genuinely share their passions.  This laser focus stands in stark contrast to generic search results.


But it's not just targeted recommendations.  Reddit's upvote system acts as a curation tool,  organically exposing users to trending products and discoveries through engaging content.  No need to actively search – valuable insights surface right on their feeds.


Affiliate Flash's Take:


The message for marketers is clear: Adapt or be left behind.  Gone are the days of relying solely on traditional search engine optimization (SEO).  Brands need to establish a presence on platforms like Reddit, fostering genuine connections and building trust with the Gen Z audience.

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Gen Z Ditching
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Gen Z ditches Google, embraces Reddit for product searches: Trust and community win over algorithms.

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