Gmail Cracking Down On
Spam and Bulk Senders.

Google promises ‘less spammy’ inbox with a fresh Gmail update.

Starting 2024, they will require bulk senders to authenticate their emails, allow users to easily unsubscribe and stay under a reported spam threshold.

They class bulk senders as those who send more than 5,000 emails to Gmail addresses in one day.

The spam threshold is not outlined by Google in their recent statement, further down the line towards the rollout of this new update that should be made clear.

Affiliate Flash’s Take:

Being set up to tackle these anti-spam updates should be something that is already in place by good email marketers. Keeping your sender reputation high is paramount, and these guidelines given by Google are already viewed as red flags across the board with most email service suppliers.

Email marketers will have to follow Gmail’s best practices, which include elements such as 

implementing double opt-in and turning on DKIM for their email domain.

Not having an unsubscribe option at the end of emails is already a red flag for spam algorithms, and with this new update it should be a must-implement.

The main aspects to focus on are as follows:

• Avoid purchased email lists.

• Ask subscribers to whitelist you.

• Validate your email list.

• Follow the format.

• Warm up your domain.

• Language matters.

• Don’t take risks.

• Be careful with subject lines.

• Customize and personalize.

• Quality not quantity.

Check out our editorial about tips for avoiding the spam folder if you want a detailed rundown on how to set up your email marketing strategy to avoid being labeled as spam.

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