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Google's New Ad
Placement Controls

28/06/24

By:

Dan O'Connor

Google Ads have announced continued development of placement targeting options.

Google Ads recently announced an update to its ad placement targeting options. This feature allows advertisers to designate specific websites, YouTube channels, apps, and app categories where their ads can appear.

Placement targeting has been available for some time, but this update suggests Google's continued focus on giving advertisers more control over their campaigns.


Affiliate Flash's Take:


The potential benefits of this approach include:

  • Increased targeting accuracy: By selecting specific placements, advertisers can potentially reach their target audience with greater precision.

  • Improved campaign performance: Focusing on placements where ads have historically performed well may lead to better overall campaign results.

  • Enhanced brand control: Advertisers can choose placements that align with their brand image and avoid irrelevant or potentially risky content.

However, it's important to note that placement targeting is just one aspect of a successful advertising campaign. Other factors, such as ad copy, bidding strategies, and audience targeting, also play a significant role.


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