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Google Cloud Releases Imagen 2

16/01/24

By:

Stephen Bond

Imagen 2 is an enhanced text-to-image technology, and promises big improvements on it's predecessor.

Google Cloud today unveiled Imagen 2, its most advanced text-to-image technology, delivering significant improvements in image quality, text rendering, and multilingual support. These enhancements expand the scope of creative applications and practical use cases for text-to-image technology.


Imagen 2 builds upon the foundation of its predecessor, Imagen, boasting enhanced photorealism, improved control over image generation, and expanded language support. This evolution positions Imagen 2 as a powerful tool for a diverse array of users, from designers and marketing professionals to educators and researchers.


Key features of Imagen 2 include:

  • Photorealism

  • Enhanced Text Rendering

  • Multilingual Support

  • Captions and Question-Answering

  • Multi-language Prompts

Affiliate Flash's Take:


Text-to-image technology can be an extremely valuable tool in an affiliates arsenal. It enables the creation of bespoke content at a scale and speed that can supercharge your campaigns.


Before, many affiliates would rely on external creatives if they wanted to alter their content to match a certain demographic or GEO. This could really hinder progress and momentum as these creatives often take time and can be expensive.


With text-to-image technology, it is possible to create instant images that match what you are looking for.


  1. Create high-quality visuals for affiliate marketing campaigns

  2. Personalize affiliate product recommendations

  3. Generate product demos and explainer videos

  4. Create engaging visual content for affiliate marketing websites

  5. Optimize affiliate marketing campaigns for different audiences


Although currently the technology may not be advanced enough to create convincing product images, it is very useful for creating things like lifestyle images for a landing page or situational images you may need to help your campaign.


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