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Google Rolls Out AI Asset Generation for Ads

08/11/23

By:

Dan O'Connor

Google has announced its AI asset generation for ads tools to more ad partners.

Google has announced that it is rolling out its AI asset generation for ads tools to more ad partners. This feature allows advertisers to automatically generate ad copy, images, and videos based on their target audience and goals.


The new tools are part of Google's broader efforts to use AI to help advertisers create more effective campaigns. The company believes that AI can help advertisers save time and money, while also improving the quality of their ads.


The AI asset generation tools are still in beta, but they have already been used by some major brands, including Coca-Cola and Unilever. Brands' initial reports about the tool have been positive.

What marketers can expect:


  • The ability to generate more creative and engaging ad content

  • Improved ad performance and ROI

  • Increased efficiency and productivity


Affiliate Flash’s Take:


The rollout of AI asset generation for ads may have a significant impact on affiliate marketers in the future:

  • Increased competition: With the ability to automatically generate ad copy, images, and videos, affiliate marketers will face increased competition from other marketers, including brands and direct-response advertisers.

  • Need for specialization: Affiliates may need to specialize in specific niches in order to compete effectively. This is because AI tools will be able to generate more generic ad content, while affiliate marketers may need to create more targeted and specialized content to stand out.

  • Focus on creativity: Affiliates may need to focus on creativity and innovation in order to compete with AI-generated ad content. This means coming up with new and unique ways to promote products and services.


However, there are also some potential benefits for affiliate marketers who use AI asset generation tools effectively:

  • Save time and money: AI tools can help affiliate marketers save time and money by automating the creation of ad content. This can free up time for marketers to focus on other important tasks, such as building relationships and promoting their products and services.

  • Improve ad performance: AI tools can help affiliate marketers create more effective ads that reach a wider audience. This can lead to increased clicks and conversions, which can ultimately boost revenue.

  • Access to new tools and features: AI asset generation tools are a relatively new technology, and they are constantly being updated and improved. This means that affiliate marketers who use these tools will have access to the latest features and capabilities.


Overall, the impact of AI asset generation for ads on affiliate marketers will be mixed. Some affiliate marketers may struggle to compete with AI-generated ad content, while others will be able to use these tools to improve their ad performance and save time and money. The key will be to use these tools strategically and to focus on creativity and innovation in order to stand out from the competition.


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