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Instagram Tests
Lengthier Reels

25/03/24

By:

Stephen Bond

The ability for longer reels on Instagram could reshape content and marketing strategies.

In a move that could alter user habits and content creation, Instagram is testing the ability to upload significantly longer Reels.  Currently capped at 90 seconds, some users are now seeing options for 3-minute and even 10-minute video uploads within the Reels feature.


This extended format is likely a strategic response to the growing popularity of long-form video content on rival platforms like TikTok. By allowing creators to tell more elaborate stories or delve deeper into topics, Instagram may aim to boost user engagement and keep them on the app for longer.


Affiliate Flash’s Take:


The potential impact on affiliate marketers is a topic of interest.  While longer videos could provide more space to showcase products and their benefits, shorter, snappier content has proven effective for grabbing attention. Affiliate marketers will need to adapt their strategies to this new format, potentially experimenting with longer tutorials, behind-the-scenes content, or in-depth product reviews.


The success of these extended Reels remains to be seen. User preferences and whether creators can effectively leverage the additional time will determine if this feature becomes a permanent addition to the platform.


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