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Meta Identifies Key Factors
Driving Threads Engagement

27/11/23

By:

Alison Piroe

User numbers and engagement begin to show promising signs for the platform.

The yo-yo nature of Threads user numbers over its initial few months is beginning to level off, and the platform is seeing some encouraging numbers. The company's advertising and marketing director, Jacki Pimentel, shed light on the key factors contributing to engagement on the platform during a recent CreatorIQ Connect conference in Los Angeles.


Conversation as a Catalyst


Pimentel emphasized the pivotal role of conversation in driving Threads engagement. "Content that sparks conversations is proving to be the most engaging," she observed. "We're seeing significantly higher engagement rates when content encourages interactions, and we actively encourage users to respond."


This aligns with existing research demonstrating the correlation between high-arousal emotions, such as anger, fear, and happiness, and increased engagement. However, Meta claims to distinguish itself from other social media platforms by fostering a positive engagement environment on Threads.


Promoting Respectful Discourse


Meta says it is committed to promoting respectful, constructive, and inclusive content on Threads. The company's algorithms are designed to prioritize content that sparks meaningful conversations rather than simply provoking reactions.


Quality Over Quantity


Meta says it prioritizes quality over quantity in its engagement strategy for Threads. Instead of focusing on attracting a large but disengaged user base, the company aims to cultivate engagement from a smaller group of highly active and engaged users.


Guidelines for Threads Creators


Pimentel shared valuable insights for Threads creators seeking to enhance engagement:

  • Ignite conversations: Proactively encourage interactions by asking questions, sharing thoughts, and inviting others to participate.

  • Deliver high-quality content: Post visually appealing, informative, and engaging photos, videos, and text.

  • Maintain consistency: Regularly post content to maintain audience interest.

  • Utilize relevant hashtags: Employ relevant hashtags to enhance content visibility.

  • Engage with followers: Respond to comments and questions, and express appreciation for your audience.

By adhering to these strategies, Threads creators can effectively elevate their engagement rates on the platform.


Affiliate Flash’s Take:


Mark Zuckerberg has expressed his satisfaction in Threads performance recently after a shaky start.


It may be the case that the recent scandals and controversy surrounding X and Elon Musk are contributing to a migration from one to the other, although nothing on a large scale yet.


For now, X is still where all the action is, but as advertisers continue to pull out and boycott the platform, it can only be good news for Threads. For affiliate marketers, it’s not something to worry about yet, but something to keep an eye on for the future.


Like what you read? There’s plenty more where that came from. Check out our Editorials or Latest News stories so you don’t just stay informed, you stay ahead!

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