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Meta Laying Off Thousands
Due To Slump In Ad Revenue

29/11/23

By:

Alison Piroe

A slowdown in ad revenue is one of the main factors in Meta's decision to layoff thousands.

Meta, the company that owns Facebook, Instagram, and WhatsApp, announced that it plans to lay off thousands of employees. The company is facing a slowdown in ad revenue and is looking to cut costs. Why is Meta Laying Off Employees?


Meta is facing a number of challenges, including:

  • Slowing ad revenue: Meta's ad revenue has been slowing down in recent quarters, as businesses have cut back on their advertising budgets.

  • Increased competition: Meta is facing increased competition from other social media platforms, such as TikTok and YouTube.

  • Apple's privacy changes: Apple's new privacy changes have made it more difficult for Meta to track users and target them with ads.

Affiliate Flash’s Take:

What Impact Will the Layoffs Have on Affiliate Marketers?

The layoffs probably won’t have any noticeable impact on your day-to-day marketing efforts, but it is certainly an interesting development.

It does suggest a possible uncertainty on the horizon. The last few years has seen regulators pushing to give users back more autonomy over their data, which means less data to harvest and sell for companies like Meta, which in turn affects the effectiveness of their ads.

Despite the challenges, affiliate marketers don’t need to worry for now. By diversifying their affiliate marketing channels, building relationships with influencers, and focusing on quality over quantity, affiliates can continue to succeed in the face of Meta's layoffs.

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