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Meta To Flag & Label
Ai-Generated Content



Alison Piroe

Meta have announced that they will flag and label AI content in a bid to control misinformation.

In a move aimed at bolstering user trust and combating misinformation, Meta announced on February 6th, 2024, its intention to label all AI-generated images appearing on its platforms. This initiative marks a significant step towards promoting transparency and mitigating the potential misuse of deepfakes and other manipulated media.

"As the boundaries between genuine and synthetic content continue to blur, it's crucial for users to have clear indications of origin," stated Nick Clegg, President of Global Affairs at Meta, in a company blog post. "This initiative demonstrates our commitment to empowering users with information and fostering a responsible online environment."

The labels, which will read "Generated with AI," will apply to images created using both Meta's proprietary tools and third-party AI generators like Midjourney and Shutterstock. The company is actively collaborating with industry partners to develop standardized technical protocols for identifying AI-generated content, ensuring consistent labeling across platforms.

This announcement follows closely on the heels of widely spread deepfakes containing Joe Biden and Taylor Swift, and after previous concerns had been raised by the Meta Oversight Board regarding the company's previous lack of robust policies for handling manipulated media. It also aligns with broader efforts within the tech industry to address the growing problem of online misinformation and disinformation.

While some experts express reservations about the ability to comprehensively detect all AI-generated content, Meta's initiative represents a proactive approach to tackling this complex challenge. The company plans to expand labeling to video and audio content in the future.

Affiliate Flash’s Take:

This development highlights the evolving landscape of content consumption and underscores the increasing importance of digital literacy and critical thinking skills in navigating the online world. Other platforms are likely to follow suit, hopefully paving the way for a more informed and discerning online experience for all.

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