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SnapChat Showcases
New AR Ads



Stephen Bond

The exciting new AR ad tools from Snapchat hold significant potential for affiliate marketers.

Snap Inc. is making a major push into augmented reality (AR) advertising, unveiling a suite of new tools designed to make AR experiences more accessible and engaging for brands on Snapchat. The announcement came at the recent IAB NewFronts event.

The focus seems to be on streamlining AR creation and expanding its reach within the app. Here are the key highlights:

  • Simplified AR Development:  Snapchat is leveraging automation and machine learning to make it easier and faster to create AR experiences, particularly those focused on product try-on features. This could be a game-changer for e-commerce businesses looking to provide a more interactive shopping experience on Snapchat.

  • AI-Powered AR Ads:  With generative AI technology, brands can now create unique AR effects for their ads based on a simple text description or image. This opens doors for more creative and personalized AR ad campaigns.

  • Universal AR Extensions:  This new feature allows advertisers to seamlessly integrate AR lenses and filters directly into all of Snapchat's ad formats, including Snap Ads, Collection Ads, and Spotlight Ads. This provides greater flexibility for brands to incorporate AR into their broader advertising strategies.

The exciting new AR ad tools from Snapchat hold significant potential for affiliate marketers looking to stand out and drive engagement. Here's how:

  • Enhanced Product Interaction:  Imagine showcasing makeup with a virtual try-on feature, or letting viewers see furniture virtually placed in their homes. AR can create a more immersive and interactive experience for viewers, increasing the likelihood of them clicking through affiliate links.

  • Unique Creatives & Differentiation:  The ability to create AR experiences with AI-generated effects or by simply providing text descriptions opens doors for highly creative and personalized ad campaigns. This can help affiliate marketers differentiate themselves from the crowd and grab user attention.

  • Frictionless Shopping Experience:  By seamlessly integrating AR lenses and filters directly into ads, Snapchat allows for a smoother transition from browsing to purchase.  Users can try on products or see them in context without leaving the app, potentially leading to higher conversion rates for affiliate links.

  • Wider Audience Reach:  With AR extensions now applicable across various ad formats, affiliate marketers can leverage Snapchat's entire ad platform to reach a wider audience. This expands their ability to target specific demographics and interests that best suit their promoted products.

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