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TikTok's US Ban
Update

11/04/24

By:

Stephen Bond

TikTok's fate in the US still uncertain as amid sell-off bid rumours.

The future of TikTok for American users remains unclear as a proposed sell-off of the app by its Chinese parent company, ByteDance, hangs in the balance. If you are an affiliate who uses TikTok in your US campaigns, here's everything you need to know:


The Sell-Off Bid


There hasn't been any official confirmation regarding a finalized agreement for ByteDance to sell TikTok's US operations. While discussions might be ongoing, details and potential buyers remain unknown.


Potential US Ban


In March 2024, the US House of Representatives passed a bill (H.R. 7521) that could force a ban on TikTok in the US if ByteDance doesn't sever ties with the popular app. This bill is currently awaiting consideration by the Senate.


Unclear Timeline


As of today, April 11, 2024, there's no confirmed ban on TikTok for US users. However, the House bill creates uncertainty. If the Senate approves the bill and ByteDance doesn't comply, a ban could come into effect.


Affiliate Flash’s Take:


In terms of how long TikTok will be available in America for, unfortunately there's no definitive answer. It depends on the outcome of the sell-off discussions (if any)  and the Senate's decision on the proposed ban.

But everything points to its days being numbered. If you are an affiliate who uses TikTok in any of your US campaigns, time to start exploring other options.

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