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TikTok Users Are Spending Big On NPC Streamers

06/11/23

By:

Dan O'Connor

NPC streamers on TikTok received over $250 million in gifts from users in Q3.

NPC streamers on TikTok received over $250 million in gifts from users in Q3.


For those not already aware of the trend, TikTok users are livestreaming themselves acting like non-playable characters (NPCs) from video games. These streamers, known as NPC streamers, repeat specific phrases and movements requested by their viewers through gifts and comments.


The trend, which gained huge popularity this year, is thought to have originated with TikToker PinkyDoll, who has amassed over 2.5 million followers for her NPC persona.


Affiliate Flash’s Take:


The NPC streaming trend has been met with mixed reactions. Some viewers find the streams funny and entertaining, while others find them strange and unsettling. It’s important to keep this in mind if considering advertising through NPC streaming.


There is no doubt that the trend is captivating audiences and generating a lot of revenue for the streamers. In the recent past, TikTok has found it difficult to get its in-stream commercial elements up and running, and even though the NPC streamer trend has users spending on people rather than physical products, it demonstrates that users are willing to spend money on the app.


Getting involved with NPC streamers can be an effective way for affiliates to reach a large audience. These streamers typically have a very engaged following, and their viewers are more likely to trust their recommendations than they would trust traditional advertising.


The 2 most effective ways affiliates can take advantage of the NPC streamer trend is through affiliate links and brand partnerships.


Affiliate Links: NPC streamers can include affiliate links in their stream descriptions or social media profiles. When viewers click on these links and make a purchase, the streamer earns a commission.


Brand Partnerships: NPC streamers can partner with brands to create sponsored content. This could involve creating a stream that is specifically about the brand's product or service, or it could involve the streamer simply using or mentioning the product in their regular streams.


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