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Why Short-Videos
& UGC Will Rule 2024.

01/02/24

By:

Stephen Bond

Short videos & UGC are fast becoming the most effective way to communicate with potential customers.

Short-form videos and user-generated content (UGC) are already having a significant impact on marketing campaigns, and their influence is likely to grow in 2024. Here are some of the reasons why:


  • Mobile-first consumption: People are consuming most of their content on mobile devices, and short-form videos are well-suited for this format. They are easy to watch on small screens and can be consumed quickly, making them ideal for fast engagement.

  • Attention spans: Short-form videos appeal to our shorter attention spans, which have dwindled in the age of digital distractions. With so many information sources vying for our attention, short, impactful videos can effectively capture and maintain our focus.

  • Authenticity and relatability: UGC is perceived as more authentic and relatable than traditional marketing messages. We just covered how consumers are becoming increasingly suspicious of written online reviews. Viewers connect with real people sharing their experiences and perspectives, which fosters trust and credibility.

  • Social media platforms: Social media platforms like TikTok, Instagram Reels, and YouTube Shorts have made it incredibly easy for anyone to create and share short videos. This has democratized content creation and allowed individuals to connect with a wider audience.

  • Data-driven insights: Social media platforms have access to vast amounts of data about user behavior and preferences. This data can be used to identify trends, optimize content creation, and target audience segments effectively.

  • Brand engagement: Brands are increasingly recognizing the power of short-form videos and UGC to connect with their target audiences. They are using these formats to generate buzz, promote products and services, and build stronger relationships with their customers.

  • Trendsetting and virality: Short-form videos have a high potential to go viral, spreading quickly across social media platforms and reaching millions of viewers. This can significantly boost brand awareness and exposure.

  • Emotional connection: by their very nature short videos have to be impactful quickly. These videos often evoke emotions, such as humor, inspiration, or empathy very quickly. This emotional connection can be more powerful than traditional marketing messages that rely on rational appeals.


As a result of these factors, we can expect to see more and more brands using short-form videos and UGC in their marketing campaigns in 2024. Here are some specific trends to watch for:


  • The use of short-form videos for storytelling and education. Brands will be using short videos to tell stories about their products and services, and to educate consumers about how to use them.

  • The integration of UGC into brand campaigns. Brands will be partnering with influencers and customers to create UGC that they can share across their social media channels.

  • The use of augmented reality (AR) and virtual reality (VR) to create immersive marketing experiences. Brands will be using AR and VR to create interactive videos that allow consumers to experience their products and services in a new way.


Overall, short-form videos and UGC are powerful tools that can help affiliate marketers connect with their audiences in a more meaningful, fresh, less traditional way, elevating campaigns above their competitors.


Affiliate Flash’s Take:


How can affiliates make short videos and UGC work for them?


  1. Curating UGC: Collect and share positive testimonials, reviews, and product demonstrations from satisfied customers to establish credibility and build trust with potential buyers. Showcase real-world usage and experiences to demonstrate the value proposition of the products or services you promote.

  2. Providing UGC Incentives: Encourage customers to generate their own UGC by offering incentives, such as discounts, gift cards, or exclusive access to products or services. This can generate authentic and organic content that resonates with your audience and fosters a sense of community.

  3. Partnering with Influencers: Collaborate with micro-influencers or niche influencers who align with your target audience and have a genuine connection with their followers. Leverage their expertise and reach to create engaging short-form videos that showcase the products or services you promote.

  4. Creating Your Own UGC: Develop your own short-form videos that showcase the products or services you promote in a creative and engaging manner. Utilize humor, storytelling, and practical demonstrations to capture attention and drive interest.

  5. Utilizing Short-form Video Platforms: Leverage popular short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts to reach a wider audience and maximize the visibility of your affiliate marketing content.

  6. Optimizing Videos for Search: Optimize your short-form videos with relevant keywords and hashtags to improve their visibility in search results and attract organic traffic.

  7. Tailoring Content to Platforms: Consider the unique characteristics and audience demographics of each short-form video platform to tailor your content accordingly.

  8. Analyzing Performance: Track the performance of your UGC and short-form videos to identify which content resonates best with your audience and optimize your strategy accordingly.

  9. Promoting UGC on Social Media: Share UGC from customers and influencers on your social media channels to amplify their reach and credibility.

  10. Integrating UGC into Affiliate Links: Include affiliate links in your UGC content to seamlessly direct viewers to the products or services you promote.


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